Skip Ribbon Commands
Skip to main content


This survey aims to gather information about specific tools in advance of the AORA EA2OHS workshop on Tools for EBM. 
Please enter the case name:
In a Interview of Stewart Butterfield co-founder of Slack
Contact person  (name and email)
Hannah Baker
Reference to documentation. Please include references to method descriptions and links to reports of the application in management.
In an interview, Stewart Butterfield, co-founder of Slack, says that

"Email isn't going away anytime soon, but improved email integration is something we're focusing on." We want to be in charge of all of our communications. We'd never make Slack an email client, but it's nice to have the ability to send emails to it."

Email is all about commerce.

Yes, you can use Slack to interact with someone on your team, or Facebook or Twitter to communicate with a variety of individuals, the majority of whom are your friends.

When it comes to building business relationships and connecting with clients or partners, though, email reigns supreme.

Although it may appear amusing, email is a more intimate form of communication when it comes to working.

Some people believe that social media is a waste of time. The media was intimidating to push down email marketing. 

It hasn't happened yet. Email marketing surpasses social media, according to around 60% of online marketers.

Email marketing and social media, according to the other 40%, are not the same. Email is preferable.

"at driving traffic and direct conversions, as well as engaging with your fans on social media."

It's not the same as having the same number of email subscribers and Facebook fans.

Retriever Digital's Stuart Marler agrees. Even if your prospects spend more time on social media, your email still has a bigger impact.

Darek Halpren conducted a test to demonstrate the importance of building an email list.

He sent 300 clicks to his website when he sent the link to his Twitter followers, and 4200 clicks to his website when he sent the identical link to a comparable number of email subscribers.

And, as he continues, the disparity between the number of emails you receive vs the number of tweets or Facebook posts you see speaks for itself.

Your message may appear in one out of every 100 emails or one out of every 1000 social media posts.

Unlike email, scrolling through social media provides a lot of distraction.

The actual one-on-one game begins when you pass the initial stage of getting your prospects to open and read your email.

Email Migration help:


For OST file:
For EDB file
MBOX File Converter:
OST file Recovery: 
EML file Converter:
Office 365 Migration for Exchange:
WLM to Offcie 365:
MBOX file to Office 365
EML file to Office 365:
Thunderbird to Office 365:
Outlook error:
MBOX to Thunderbird:
Outlook Spell check issue:

Please provide a short description of the case, include a list of aims and the management options explored:
That is, after all, what excellent email marketing is all about, and you can be the king of it.

Email marketing also has greater conversion rates, which are mostly due to the ability to customise your messages and deliver relevant content depending on many aspects in your subscribers' behaviour.

It's also noted for having a good Return on Investment (ROI).

Email report on national clients

Email has a 3800 percent average ROI, according to the National Client Email Report.

Instead of relying just on social media, you should focus on growing your email list and developing an effective email marketing plan.

For a far cheaper expenditure, you'll get better outcomes.

Don't get me wrong: I'm not saying that social media shouldn't be utilised for marketing; these platforms may be quite powerful in their own right.

You must sort the differences and apply your objectives in the proper order.

Social networking may help you boost your brand's visibility and awareness.

Email marketing, on the other hand, is an excellent way to engage with online prospects, boost sales, and turn leads into customers.

It has a broad reach, can target well, and can be tailored; also, it's an excellent tool for maintaining and developing relationships with prospects.

Other Resources:

Please indicate the specific geographic location of the case: United States
If possible, please indicate the geographic extent of the case (e.g. km2) ok
Please indicate the name of the tool(s) used:
OST Recovery
Exchange migration
Office 365 backup
Please choose a category that best describes  the tool used in the case: Other
Please describe the data required to use the tool:
Windows operating System
Please shortly describe the strength of the tool(s) used in this case:
Please shortly describe the limitations of the tool(s) used in this case:
Not Found!
Please select the best description of how the tool(s) has been applied in management (to date): Operational
Please choose the type of application that best describes the tool:
(Please choose all that apply)
Please shortly describe any visualisations associated with the tool:
(E.g. graphs, infographics, videos)
Please shortly describe any strengths of the visualisations:
Please shortly describe any limitations of the use of visualisations in the case:
Please indicate how much time was spent with managers familiarising them with the tool before they started using it in management:
Could this tool be adopted for use in other areas? Please indicate how easy/hard this adaptation might be:
What data would be required to use the tool in a different case/area?
How much time would be required to adopt the tool for use in a new case?

Management success: The tool helped to achieve ecosystem targets.
  Strongly disagree Neutral Strongly agreeh 
Please indicate if you agree with the statement: 

Management success: The tool was accepted by the public.
  Strongly disagree Neutral Strongly agree
Please indicate if you agree with the statement: 

Management success: The tool was easy to implement.
  Strongly disagree Neutral Strongly agree
Please indicate if you agree with the statement: